Strategic Leadership
A senior marketing leader in the room where decisions get made, setting direction rather than taking orders.
Chartered Marketers · Fractional leadership
Senior marketing leadership,sliced to fit your business.
ThinkSlice is a specialist team of Fractional CMOs, Marketing Directors and Internal Communications experts. We become part of your leadership team — setting strategy, leading delivery and answering for the commercial result.
- £81,600
- Average annual saving vs a full-time CMO
- 100%
- Chartered Marketers
- Board
- Level strategic experience
The commercial case
Average annual saving
£0
What our clients save compared with employing a full-time Chief Marketing Officer.
A permanent CMO carries salary, bonus, pension, employer costs and recruitment fees before a single decision is made. Think Slice gives you the same calibre of executive-level strategic leadership for the days you actually need it — and releases the difference back into growth.
Annual cost of senior marketing leadership
Permanent CMO100%
Fractional CMO32%
Illustrative comparison based on typical UK CMO packages including salary, employer contributions and recruitment costs versus a fractional engagement.
Why clients trust ThinkSlice
Chartered Marketers
Every consultant is CIM Chartered.
Senior Strategic Leadership
Board-level thinking from day one.
Flexible Fractional Support
Days, not headcount.
Commercial Results
Measured in revenue, not activity.
Internal Communications
Specialist communications expertise from CIPR Members.
Trusted Strategic Partners
Long engagements, not projects.
ThinkSlice is a specialist team of Fractional CMOs, Marketing Directors and Internal Communications Experts who deliver high-impact strategic leadership to ambitious organisations looking to refine, scale and grow with purpose.
Every member of the team is a Chartered Marketer, bringing trusted strategic insight backed by real commercial experience, leadership and measurable business results.
Whether you're navigating a critical growth phase, entering a new market, improving internal communications or aligning sales and marketing for stronger ROI, ThinkSlice provides experienced senior leadership on a flexible basis.
The fractional model gives businesses executive-level expertise without the long-term cost or commitment of employing permanent senior leaders.
Why organisations choose us
Leadership that thinks commercially first.
Eight reasons boards keep a Think Slice leader in the room long after the first engagement ends.
Commercial Thinking
Marketing decisions framed in P&L terms: pipeline, margin, retention and payback.
Flexible Support
Scale involvement up through a growth phase and down once the engine is running.
Senior Experience
Decades of in-house and board experience, brought to bear from the first week.
Improved ROI
Budget redirected to what compounds, and the discipline to stop what doesn't.
Faster Progress
No ramp-up, no learning curve. Diagnosis in weeks, momentum in a quarter.
Leadership Without Recruitment
No search fees, no notice periods, no six-month gamble on a single hire.
Measurable Impact
Clear commercial goals, honest reporting and accountability for the numbers.
What we deliver
Strategy set, then led through to results.
Nine areas where a Think Slice leader takes ownership — from the strategy on the board pack to the reporting that proves it worked.
Marketing Strategy & Planning
Commercially focused marketing strategies that align directly with business objectives.
Funnel & Performance Optimisation
Improving customer journeys, conversion rates and marketing ROI.
Team Leadership & Development
Leading internal teams, mentoring marketers and strengthening capability.
ICP & Customer Insight
Defining ideal customer profiles and sharpening targeting.
Retention & Lifecycle Marketing
Increasing customer loyalty and lifetime value.
Budget, Agencies & Partners
Managing budgets, suppliers, agencies and marketing technology.
Data & Commercial Reporting
Meaningful reporting that supports better business decisions.
Internal Communications Strategy
Helping organisations communicate effectively with employees, reduce costly communication mistakes, improve employee engagement and support successful change, through proven strategies, toolkits and award-winning frameworks.
How we work
Six moves, from first conversation to sustained growth.
A deliberate sequence. We don't start building campaigns until we understand what the business actually needs to fix.
Step 01
Discover
We listen first — to the board, the team and the customers — and read the numbers behind the story.
Step 02
Diagnose
We separate symptom from cause, and name the two or three things genuinely holding growth back.
Step 03
Strategise
A clear, commercially grounded plan with owners, sequencing and the metrics that matter.
Step 04
Lead
We take responsibility for delivery — leading teams, agencies and campaigns from inside the business.
Step 05
Optimise
Continuous review of performance, spend and messaging so investment keeps compounding.
Step 06
Grow
Capability handed over, leadership embedded, growth that outlasts the engagement.
Why we're different
We join your leadership team. Not your supplier list.
Agencies deliver activity. Freelancers deliver tasks. Consultants deliver recommendations. ThinkSlice takes responsibility for the outcome.
| Capability | Agency | Freelancer | Consultant | ThinkSlice |
|---|---|---|---|---|
| Sits in your leadership team | No | No | No | Yes |
| Accountable for commercial outcomes | No | No | Sometimes | Yes |
| Sets strategy and leads delivery | Sometimes | No | No | Yes |
| Chartered, board-level experience | Sometimes | Sometimes | Yes | Yes |
| Leads your internal team | No | No | No | Yes |
| Manages agencies and budgets | No | Sometimes | No | Yes |
| Flexible cost, no permanent hire | Yes | Yes | Yes | Yes |
| Stays for the long term | Sometimes | No | No | Yes |
Business outcomes
Judged on outcomes, not outputs.
Decks and dashboards aren't the point. These are the changes clients notice in the business — usually within the first two quarters.
Clearer strategic direction
Stronger marketing performance
Improved lead generation
Better return on marketing investment
Improved employee engagement
Better internal communication
Sales and marketing alignment
Higher customer retention
More confident leadership teams
Sustainable business growth
In their words
The clients we sit alongside.
Long engagements, priority projects and results the leadership team can point to.
By far the best I could have hoped for. Honestly, I had no idea what to expect as this is my first time appointing this kind of consultancy, but came highly recommended, took the time to get to know the business and its goals then yeah, just hit the ground running and before I knew it there were strategies, action plans and actual measurable growth.
Next step
Senior marketing leadership, without the permanent hire.
A 30-minute discovery call: we'll talk through where you're heading, what's slowing you down, and whether fractional leadership is the right answer. No pitch, no obligation.