2–4 days a month
Embedded fractional
An ongoing seat in your leadership team. Strategy, board reporting and hands-on leadership of the marketing function.
How we work
A clear method, a senior pair of hands, and accountability for the result.
Fractional leadership only works when the engagement is honest about what needs fixing. Ours starts with diagnosis and ends with capability your team keeps.
Engagement models
Three ways in.
Fixed 90 days
Growth sprint
A focused diagnostic and strategic reset with a delivery plan your team can carry forward.
Project-based
Internal comms programme
Employee communication strategy for change, restructure, integration or engagement programmes.
How we work
Six moves, from first conversation to sustained growth.
A deliberate sequence. We don't start building campaigns until we understand what the business actually needs to fix.
Step 01
Discover
We listen first — to the board, the team and the customers — and read the numbers behind the story.
Step 02
Diagnose
We separate symptom from cause, and name the two or three things genuinely holding growth back.
Step 03
Strategise
A clear, commercially grounded plan with owners, sequencing and the metrics that matter.
Step 04
Lead
We take responsibility for delivery — leading teams, agencies and campaigns from inside the business.
Step 05
Optimise
Continuous review of performance, spend and messaging so investment keeps compounding.
Step 06
Grow
Capability handed over, leadership embedded, growth that outlasts the engagement.
Why we're different
We join your leadership team. Not your supplier list.
Agencies deliver activity. Freelancers deliver tasks. Consultants deliver recommendations. ThinkSlice takes responsibility for the outcome.
| Capability | Agency | Freelancer | Consultant | ThinkSlice |
|---|---|---|---|---|
| Sits in your leadership team | No | No | No | Yes |
| Accountable for commercial outcomes | No | No | Sometimes | Yes |
| Sets strategy and leads delivery | Sometimes | No | No | Yes |
| Chartered, board-level experience | Sometimes | Sometimes | Yes | Yes |
| Leads your internal team | No | No | No | Yes |
| Manages agencies and budgets | No | Sometimes | No | Yes |
| Flexible cost, no permanent hire | Yes | Yes | Yes | Yes |
| Stays for the long term | Sometimes | No | No | Yes |
The commercial case
Average annual saving
£0
What our clients save compared with employing a full-time Chief Marketing Officer.
A permanent CMO carries salary, bonus, pension, employer costs and recruitment fees before a single decision is made. Think Slice gives you the same calibre of executive-level strategic leadership for the days you actually need it — and releases the difference back into growth.
Annual cost of senior marketing leadership
Permanent CMO100%
Fractional CMO32%
Illustrative comparison based on typical UK CMO packages including salary, employer contributions and recruitment costs versus a fractional engagement.
Next step
Senior marketing leadership, without the permanent hire.
A 30-minute discovery call: we'll talk through where you're heading, what's slowing you down, and whether fractional leadership is the right answer. No pitch, no obligation.